How it started

The Pivot Wallet was born from necessity. Despite thousands of various wallet designs available, none contained the ability to present individual cards with the press of a single button. 

But why does that matter?

Imagine you're up next to check out at the grocery store. Or you have to tap a card to unlock the door for your fancy apartment building. Or there is a long line of cars behind you, waiting for you to tap a card or badge to the payment terminal so you can leave the parking garage.

All of these scenarios require you to take out your wallet, use your eyeballs and hands to physically look down and sift through the various cards in your wallet. Then you have to select the correct card, use it, look back at your wallet to properly stow the card, and finally close your wallet. 

This is a lot of steps.

And you probably do that a few times a day, thousands of times per year. Even if it only takes you five seconds, that equates to hours of your life that this process takes, per year. 

And maybe this sounds like a silly problem to you. It usually does for most people, until they actually get to try a Pivot Wallet.

The Pivot Wallet eliminates 4 out of the 6 steps described above. To access a card, you must take out your wallet, press a button to display a card, use the card, put away your wallet.

Once you get the hang of it, it becomes second nature to press the correct button as you take out your wallet. And going back to a traditional wallet feels like trying to drive stick shift after getting used to an automatic transmission. 

The design of the Pivot Wallet is fairly unique. Most people aren't familiar with a wallet that has similar proportions to a smartphone, with a rounded bottom.

Of course, this design was very intentional. Why design a wallet that looks like everything else on the market? Especially when that product has the opportunity to make a person go "wow....what is that?"

The popularity of the Apple AirTag and various similarly sized Bluetooth GPS trackers has essentially solved the problem of loosing your wallet. So it was obvious that an AirTag holder should be built into the Pivot Wallet. But many wallets on the market today treat the airtag holder as an afterthought, often slapping it onto the exterior of the product, causing a "minimalist" wallet to end up becoming quite thick and extremely obvious in one's pant pocket.

That is why the AirTag holder on the Pivot Wallet was engineered into the bottom of the wallet, instead of being slapped onto the exterior (which would make the product much thicker).